Our Story

Our Story

ADX was founded by a team of renowned and respected audio engineers and producers committed to re-inventing the way people think about high performance audio. Currently, true high fidelity is restricted and only available to a narrow segment of consumers. Through ADX’s innovative designs, intellectual property, esteemed partners, and years of creative experience, we are able to develop truly cutting-edge, hardware and software-based audio solutions that fit within a customer’s budget.

  • Who we are

    Company Mission

    Powering premiere audio solutions for brands around the world.

    Executive Team

    The ADX team has decades of accumulated industry knowledge related to design, materials, production techniques, construction, marketing, service, and sound. We are the original innovator of the #1 selling sound bar in the U.S. and have world class design and engineering teams based in California and China.

    Thomas 'Rikki' Farr, Chairman and Chief Creative Officer

    Rikki is a globally recognized audio expert with over 30 Platinum and Gold certified RIAA studio record awards to his credit and has produced over 4,700 live audio concerts with such artists as Pink Floyd, Led Zeppelin, Rod Stewart, Tom Petty, Miles Davis, Bob Marley, The Who, Jimi Hendrix, The Doors, and many, many more. He has over 45 years of experience designing and producing audio products and performances that millions of people have experienced and enjoyed. He is regarded as a true “Golden Ears” throughout the music industry with a deep passion for delivering the real truth of audio.
    Tony Hung, Chief Executive Officer

    In his role as CEO, Tony is responsible for the strategic direction, growth, and day-to-day operations of ADX. He has over 25 years of management experience including senior executive roles at established consumer companies such as The Walt Disney Company and ESPN as well as several start-ups. Prior to ADX, Tony was also a venture capitalist and served on the boards of various private and publicly traded companies. He is a graduate of Harvard College and the Anderson School of Management at UCLA and is passionate about building great businesses – especially one closely associated to music.
    Donald North, President and Chief Engineer

    Don is a lifelong audiophile and a Caltech graduate with 5 speaker innovation patents. With over 18 years of professional experience in the audio industry, he is regarded throughout the industry as having true “tonmeister.” Don has invented and developed state-of-the-art transducers from 1″ through 18″, woofers, and loudspeaker systems for companies including Apple, Beats, Ford, Monster Cable, McIntosh Labs, Legacy Audio, Epson, Pioneer and many others.
    Raymond Wang, EVP of Business Development

    Ray has over 20 years of international business experience in the technology and audio industries. He has worked at several of the fastest growing companies in the world including Kingston Technology and served in a variety of strategic roles including business development, marketing, and project management. Ray is bilingual in English and Mandarin and has extensive relationships throughout the U.S. and Asia.
    Christine McKibban, Chief Marketing Officer

    As the CMO, Christine heads up all marketing operations for ADX. She has over 16 years experience in sales and marketing strategy with heavy emphasis in the online marketing arena. During this time she served in a variety of sales, marketing and strategic roles at companies including IKON, Adobe Systems, Inc., and several start-ups. Christine is a graduate of the University of Puget Sound and the Marshall School of Business at the University of Southern California and is excited to help in building an incredible business at ADX.
    Dennis Barnes, VP of Acoustics Engineering

    Dennis is a widely recognized acoustics engineer and the inventor of 3 audio patents. He has over 30 years of audio industry experience at companies including a/d/s, Aurasound, Rockford Fosgate and Directed Electronics, and is also a two time winner of the “World’s Loudest Car Stereo.”
  • Achievements

    With over 100+ years of combined experience in audio design and music productions, our collective team has

    • Designed the #1 selling sound bar in the U.S.
    • Developed the top three rated sound bars in America as reported by Consumer Reports
    • Engineered and designed a 2014 CES Innovation Design and Engineering Awards Honoree product in the Portable Media Players & Accessories category
    • Eight patents and additional patents pending in the audio field
    • World record titles for dB Drag Racing for Pro 1001+, 164.9dB and Pro 1001+ 169.4dB
    • Produced over 4,500 concerts delivering multiple revolutionary production firsts from Led Zeppelin, Jimi Hendrix, Rod Stewart, Tom Petty, Bob Marley, Miles Davis, and many more